![]() Prepare to be enlightened- Book 1: The Copy Book by D&AD If you are looking for the best e-reader to give someone as a gift, follow the provided link for interesting e reader reviews You can refer to them at the beginning of your journey or whenever you are out of ideas- these books will empower you to surge on with your journey. The copy should supplement the visuals, else it’ll fall flat.Īnyone who starts as a copywriter faces a couple of dilemmas-įor every CopyTigers(as we feel that copywriters are no less than the majestic beast), cub or seasoned, these 5 books are a guide through the murky jungles of the ad world. ![]() This is key to any copywriting skills agenda we follow. A few well put words, clubbed together, can make an impact. When it comes to advertising, the written word still holds power. It can transport us to uncharted territories, held in the deep abysses of our mind. We open the portals of other worlds and get immersed in them. Initially, like pamphlets, they have come a long way from their humble beginnings to a source of entertainment and influence, the position that they hold today. Books have been used as a tool to educate and propagate messages. From the Victorian era to the modern century. That smell of books….ah! The bibliophile inside us is doing the jive.īooks have been engrossing us for ages. ![]() BOOKS BOOKS BOOKS…we love talking about books. ![]()
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